Projects
Case studies and interfaces
Service design, UX/UI — from the real problem to the screen the user touches.
709 responses before the first screen
2019–2020 · UX Research · UX/UI · Design System
gynecological care for those the doctor's office never knew how to receive
2018–2021 · Service Design · UX/UI · Product Strategy
when a rebrand turns into a diagnosis
2026 · Art Direction · Information Architecture · Accessibility & AEO
projects
Service design, UX/UI — from the real problem to the screen the user touches.
Case studies
The goal was to make the app the main platform for a brokerage's clients, and the research showed the size of the problem: the website won on everything except checking a balance. 709 responses, three named problems, a design system and a white-label library. The app shipped in June 2020 and the rating went from 3.5 to 4.7.
Graphic Design Biennial · BNDES Garagem · FIAP Top 20
A gynecological health service for women who have relationships with women. It started as a 2018 thesis, became a startup recognized by the Biennial, BNDES Garagem, and FIAP, and taught me as much about business and leadership as about design. It's also the project where I learned to face what didn't work.
Ricardo Baddini's architecture studio hired me for a rebrand marking its second year. Before designing anything, I tested the site that already existed: it scored 92 out of 100 on SEO and the entire portfolio was still invisible to anything that indexes. This case is about what the diagnosis found and what we built on top of it.
UI projects
Screens, prototypes, and design systems.
