blog
Thinking out loud
about the craft
Product design, UX, design systems, accessibility, career, and process — no magic formula.
digital design
Your site's first reader isn't a person
In a Pew study of 900 people, when Google showed an AI summary, clicks on a search result fell from 15% to 8%. Clicking a link inside the summary happened on 1% of visits. Whoever reads your site first is now a machine, it doesn't run your JavaScript, and what it understands is a design decision.
August 19, 2026 · 9 min read
3 views
keywords: machine experience, digital design, applied ai, information architecture