[ blog ]
Thinking out loud
about the craft
Product design, UX, design systems, accessibility, career, and process — no magic formula.
Too pretty to test: the aesthetic-usability effect
A beautiful interface makes users like your product more. It also makes them give you a high score on a test they just failed right in front of you. The aesthetic-usability effect is the most polite trap in user research.
[ July 10, 2026 · 6 min read ]
keywords: aesthetic-usability effect, user research
Here comes the tension: design system vs. guideline — similar, but not the same thing
Design systems and guidelines look alike but aren't the same. History, real differences, and why mixing them up hurts product consistency.
[ October 25, 2020 · 3 min read ]
keywords: design systems, process
Scroll or not scroll? That is the question.
Infinite scroll or pagination? UX criteria for when each pattern works — engagement, content discovery, and usability in apps and websites.
[ June 18, 2018 · 2 min read ]
keywords: ux, scroll, interface patterns