blog
Thinking out loud
about the craft
Product design, UX, design systems, accessibility, career, and process — no magic formula.
65% of internet users in Brazil only go online through their phones. Is your website ready for them?
Most people who go online in Brazil do it exclusively through their phones, and many buy data in small packages that expire in days. When we build websites fast with AI and only check them on desktop, that majority is exactly who gets left out. A conversation about responsiveness, page weight, and the real Brazilian internet.
July 21, 2026 · 4 min read
keywords: AI development, responsive design, accessibility, brazilian internet
Here comes the tension: design system vs. guideline — similar, but not the same thing
Design systems and guidelines look alike but aren't the same. History, real differences, and why mixing them up hurts product consistency.
October 25, 2020 · 3 min read
keywords: design systems, process
Scroll or not scroll? That is the question.
Infinite scroll or pagination? UX criteria for when each pattern works — engagement, content discovery, and usability in apps and websites.
June 18, 2018 · 2 min read
keywords: ux, scroll, interface patterns